Ads, website, cold email, AI routing, and physical marketing — built and managed for you. You answer the phone. We handle everything else.
I only get paid when you get paid·Built by one person, not an agency·No contract — cancel anytime
// what this looks like when it works
What if your phone just started ringing?
You're washing houses because you're good at it. But right now you're also the marketing department, the sales team, and the follow-up guy. What if that wasn't your problem anymore?
// why nobody talks about this
Marketing for pressure washing is broken.
If you're paying an agency, they're running PMax autopilot — one button, zero strategy — and managing 100+ accounts. They can't spend more than fifteen minutes on yours. If you're doing it yourself, you're spending your evenings learning Facebook Ads instead of washing houses.
Either way, the playbook that works for landscaping doesn't work for pressure washing. You can't even run Local Service Ads. This industry needs its own system — and that's what this is.
// who's behind this
Evan Knox
I've built and sold 5 companies. This one's different.
I've generated hundreds of millions in revenue for large companies. Then I watched my friend who owns a pressure washing business lose money every month on his marketing. So I fixed it.
Now the system that runs his sales and marketing — I'm making it available to a select few operators. No long-term contracts, just results.
// case_study
Paying for marketing with nothing to show for it?
The first operator I built this for was paying three different people — and couldn't tell where a single lead came from. Here's what changed when we replaced all of it with one system.
Before
$2,100/mo
3 vendors. Zero tracking.
$1,000/mo to a guy "managing" Google Ads
$300/mo for a template website that converted 0.1%
$800/mo for SEO that produced 128 clicks in 16 months
No system to generate referrals from existing customers
Couldn't tell where a single lead came from
Cost per lead: $2,000+
After
10+ jobs/mo
Answer first. Show up. Follow the playbook.
One system replaced three vendors
Every lead tracked — knows exactly where it came from and what it cost
Realtors responding to outreach and referring move-in cleans
Door hanger + review playbook generating neighbor leads
Monday morning report — three numbers, no jargon
He answers first, does great work, and follows the playbook — that's the deal
// system_spec
The entire system. Built in 48–72 hours.
Not just a website. Not just ads. The full system — digital and physical — built around one goal: fill your calendar with jobs you actually want.
This isn't passive. You have to answer the phone first, show up, do a great job, and follow the playbook. We bring the leads. You close them and turn one job into three more.
1
We run your marketing
Ads, website, outreach, design — all of it
2
You follow the playbook
Answer fast, show up, do great work
3
Every job creates more jobs
Reviews, referrals, and repeat customers
A
Targeted Ads
Google, Facebook, or both. Your zip codes. Real keywords.
AI
AI Realtor Outreach
2,000+ realtors contacted. Feels like personal outreach from you. They refer PW for move-in prep and listings.
↓ LEADS FLOW INTO YOUR SYSTEM ↓
W
Quote Calculator Website
Homeowners pick driveway, deck, house wash, roof — get a price in 10 seconds
R
Lead Routing
Reads realtor replies. Classifies interest. Hot leads go to your phone + CRM.
↓ LEADS HIT YOUR PHONE ↓
R
You Get Notified
Email and text when a lead comes in. Add it to your CRM. You call them back.
M
Monday Morning Report
Every lead, where it came from, what it cost. There are dashboards — and they're easy to understand.
↓ PLUS PHYSICAL MARKETING ↓
D
Door Hangers + Yard Signs
I design them and set up the QR code tracking to match your brand. You buy the prints.
3x
1 Lead → 3 Leads Playbook
Review requests, referral scripts, follow-up sequences — turn every job into three more
// what it actually looks like
This isn't a pitch deck. It's a live system.
Every screenshot below is from a real pressure washing operator's system. Built and running right now.
YOUR WEBSITE
yourcompany.com
Call NowGet Estimate
House Wash
$299
Driveway
$199
Roof
$449
Built from scratch for your brand, your services, your territory
INSTANT QUOTE CALCULATOR
House WashDrivewayDeck
$616
5% bundle discount
BOOK ESTIMATE
Try it live — tap to select services and watch the price update
MONDAY MORNING REPORT
Your Week: 9 Leads · $47/lead · 6 Booked
9
LEADS
$47
COST/LEAD
6
BOOKED
SOURCES
Three numbers. One paragraph. No jargon.
IN-PERSON PLAYBOOK
CURRENT JOB
2847 Ashford Rd
✓Before photos
✓Met neighbor
✓Job complete
Door hangers
Ask for review
3.1x
lead multiplier
The proven steps to turn one job into three more leads
// founding_rate
One price. Everything included.
Geographic exclusivity. One operator per territory. Month-to-month — because if this doesn't work, you should leave.
founding rate — 50% off
$2,750
/MONTH $5,500
The entire system. No phase 2, no upsells. One price covers everything.
Geographic exclusivity
Full system — digital + physical
Live in 48–72 hours
30-day lead guarantee
Month-to-month — cancel anytime
Revenue share: 20–25% of the revenue the system generates. Honor system — you report what closes, I never see your books or your bank account. If I don't produce, I make nothing. We're willing to bet on ourselves because we're confident this works.
Ad spend is separate and goes directly to Google or Facebook — you control that budget. Plan for $500–$1,500/mo depending on your market.
// qualification
This is for you if...
Good fit
Solo operator or small crew doing $50K–$500K/year
Hungry for leads and willing to be the first to answer the phone
Willing to show up, do a great job, and follow the playbook
Want a full system — not another tool to learn
Ready to turn one lead into three by asking for reviews and referrals
Not a fit
Franchise or multi-state operations with corporate marketing
Not willing to answer the phone when leads come in
Want to learn marketing yourself — this isn't a course
Looking for a magic button — this takes work on your end too
More than $500K in revenue? We work with larger operators too.
If you don't get real leads in the first 30 days, you don't pay again until you do. I keep working.
Not "impressions." Not "clicks." People calling you who actually want their house washed. Month-to-month, no contract. I have to earn it every single month.
// straight_answers
You're skeptical. Good. Read these.
Every question below came from real PW operators. No spin. Just straight answers.
$2,750/mo for the founding operators (normally $5,500). That covers the entire system — website, ads management, cold email, AI routing, graphic design, weekly reporting. There's also a revenue share option if you'd rather pay zero upfront. Ad spend is separate and goes directly to Google or Facebook — plan for $500–$1,500/mo depending on your market.
You've probably gotten "leads" before — wrong zip codes, tire kickers wanting a $75 driveway. This system targets your exact service area with specific keywords and filters replies by intent before anything hits your phone. You get a text when someone actually wants their house washed. Not a spreadsheet of names.
No. Month to month. If it's not working, leave. Your ad account, your leads, and your data go with you. I'm not your last agency.
Right now, the AI reads every reply from the realtor outreach. It figures out who's interested, who's a maybe, and who's not. Hot leads get routed to your phone as a text and logged in your CRM. It doesn't text your customers. It doesn't write quotes. It just sorts incoming replies so you only hear about the ones worth calling back.
The emails go out under your business name. They're CAN-SPAM compliant, short, and professional — targeted at realtors who regularly refer home services for move-in prep and listings. If someone isn't interested, they're removed immediately. Realtors get business outreach all the time. This isn't spam — it's a partnership pitch.
No. You get a Monday morning report — how many leads, where they came from, what they cost. There are dashboards too, and they're actually easy to read. If something needs your attention, I'll text you. No standing calls, no Zoom check-ins, no "let's review the metrics together."
Geographic exclusivity is in the agreement. Your zip codes are locked for as long as you're a client. The whole system only works because you're the only operator in your territory. If I broke that, the system stops working and I lose you as a client. The incentives are aligned.
Answer the phone first. Show up on time. Do a great job. Give the quote before your competitor does. Then follow the playbook — ask for the review, ask for the referral, leave the door hanger. That's how one lead becomes three. I bring the leads. You close them.
Smaller markets are better for this system. Less competition means cheaper ads, your territory lock matters more, and the realtors in your area aren't drowning in outreach. You don't need a thousand leads — you need ten to twenty good ones a month.
// availability
Is your territory open?
Each system takes about a week. I build every one personally. I won't half-ass it — that's why there's a limit.
I build one system per week — check if yours is next
Check your territory
Tell me your city and zip codes. I respond personally — usually within two hours.
PW operators onlyResponse in <2 hoursYour info stays private
No cost to check. No sales call. Just a straight answer.
// your_website
Custom-built. Not a template.
Every site is designed for your brand, your services, your territory.
Strong week. Google Ads drove 4 leads at $53/each — the "house washing brookhaven" keyword is your best performer. Three realtor referrals came through the cold email sequence (two from the same brokerage). Two customer referrals from the door hanger playbook. Total ad spend: $212.
That's it. No 12-page PDF. No impressions. No click-through rates.
// in_person_playbook
Every job. Same playbook.
The proven steps to turn one job into three. Tracked on your phone.
